If there is one thing that you need above everything else when you start an internet marketing business, it is a marketing plan. Even if your business is brick-and-mortar and not solely based on the web, a marketing plan should be your number one priority.
It is pretty mind-boggling how many people get into business thinking that they don’t need a marketing plan.
One of the most popular reasons for this seems to be based around the product.
Some people believe that their product is so good that people are just going to buy it without them having to do much at all. But they aren’t taking into account the fact that if people never find the product – matter how good it is – they aren’t going to use it.
If you don’t have a customer base, then you don’t have anyone to buy your products, and it is a mystery why so many businesses ignore this very simple fact…